A community-focused health promotion program for older adults was planned and implemented in Fairfax County, Virginia. A needs assessment was conducted to determine the social health problems and behavior patterns of the older adults in the community. After analysis of factors that may impinge upon the decision-making processes of those who might engage in a health program, it was decided that a program of regular exercise would be most conducive to achieving a healthier lifestyle. The characteristics of such an innovation were examined, including compatibility with past experiences and values, difficulty with understanding the benefits of exercise, the extent to which it may be tried on a limited basis, advantages, impact on social life, and risk or uncertainty. In an educational diagnosis of factors related to older adults, the factors of attitudes and beliefs, resources and necessary skills to perform, and attitudes and behaviors of peers were explored. A description is presented of the educational strategies selected for the program, and a brief evaluation of the program's progress is given. (JD)