Hints on conducting surveys appropriate for university use are outlined, and sample checklists and forms are provided. The following research elements concerning generic surveys are covered: sequences of events for surveys conducted by mail (15 weeks) and telephone (11 weeks); algorithms for estimating materials costs and quantities; a catalog of stock demographic items for surveys; a file of stock Likert rating scale formats; stock letters and followups for mailed surveys; standardized procedures for tracking returns and addresses; standardized sequence of data analyses; standardized report format; worksheet for writing the report; and sample report paragraphs. The major steps in survey research are identified as follows: research design; procedure development; cost estimation; questionnaire development; data collection; coding, editing, and keypunching; data analysis, and report writing. A mailed survey returns tracking flowchart is provided, and response rate considerations are identified. In addition to sample letters/followup notes, cartoon enclosures are included. After identifying questionnaire design principles, examples of instruments and a checklist on questionnaire wording are presented. Finally, information/examples on report formats are provided, along with a bibliography. (SW)