The Los Angeles County Board of Education's campaign to improve the public's confidence in public education is described. Education as an investment rather than a cost is the theme of the campaign. The coordinated approach is adopted from campaigns developed by 11 national educational agencies. The following topics are included in this booklet: (1) six public confidence objectives; (2) five components of the campaign; (3) six ways in which school district representatives can participate and make use of existing strategies and materials; (4) examples of participatory campaign efforts by two school districts; (5) examples of visibility items which can be purchased and possible promotional activities for school districts; (6) four countywide visibility activities that can benefit the district; and (7) ways an individual, group, agency, or organization can be involved in the campaign by committing time, money, resources, and/or accepting responsibility for specific projects. A sample resolution for any organization wishing to endorse the campaign is included. This document was selected by the Association of California School Administrators (ACSA) Task Force on Public Confidence as descriptive of a promising practice or exemplary project worthy of highlighting for the California educational community. (JW)