A collection of eight papers from the first part of the conference focuses on the applications of language and cultural studies to business. The following are included: "Foreign Language Skills are Survival Skills in Today's Business" (Jack Troyanovich), "Increasing International Business Opportunities through Improved Cross-Cultural Training" (L. Venecia Rodriguez), "U.S. Businesses and Foreign Languages: A Survey" (John P. Doohen), "A Survey of Foreign Language Use of Selected Texas Businesses: Implications for Business and Education" (Gloria Contreras, Elaine Horwitz), "Languages in International Trade: Proposal for a Back Integrated Model" (George M. Foster and Penilyn H. Kruge), "A Case for the Foreign Language in the Master's in Business Administration and Master's in International Business" (John J. Staczek), "Foreign Languages and International Marketing" (Mahmoud Salem), and "Operating Spanish-Language Television in the United States" (Anthony Galvan, III). (MSE)