Golden West College (GWC) has been producing video tapes for classroom use since 1970, and has gained through experience useful insights about faculty and television production crews. Faculty members are content experts, accustomed to controlling everything that goes on in the classroom, and oriented toward the printed or spoken word rather than toward visual images. Television production crews, on the other hand, are typically not teachers and have a different reward system that values creative productions and technical excellence. GWC's system for developing high quality videotapes makes use of the best efforts of both. The system involves the following steps: (1) the staff development officer discusses classroom needs with the faculty member and helps determine if a video lesson is appropriate; (2) a project proposal and budget are developed; (3) the faculty member, with the assistance of the staff development officer, specifies learning objectives and writes the content material; (4) a scriptwriter, working from this material and with the faculty member, writes the video tape script, which is then reviewed by another person in the discipline; (5) the script is used to guide the production, with the faculty member serving in an advisory capacity and, perhaps, appearing on camera; (6) the editing process insures that the faculty member's needs and expectations have been met; and (7) credit is given to the production crew, faculty member, and scriptwriter. (AYC)