This administrator's quide, one in a series of works dealing with adult literacy education, surveys the essential components of adult literacy program development and management and details the related experience of the Jefferson County Adult Reading Program (JCARP) in Louisville, Kentucky. Addressed in the individual sections of the guide are the following topics: organizing for success (creating public awareness, assessing community needs, prioritizing needs, setting objectives, establishing a time line, and gathering community support); staff development and training (staffing structures and levels, the volunteer program, staff training, and staff retention and morale); student recruitment and retention (student characteristics, guidelines for successful recruitment of adult reading students, student intake and orientation, and student retention); instructional design (major movements in literacy instructional design, the JCARP instructional design, choosing instructional methods, JCARP materials, student evaluation and placement, and JCARP testing instruments); and accountability and evaluation. (MN)