Brewton City (Alabama) school district administrators implemented the concept of an institution of higher education (IHE) person becoming involved in their schools' professional programs on a long-term basis. The IHE person became as familiar as possible with the school system and the personnel involved by talking with teachers, observing in classrooms, holding workshops, and developing, on the basis of needs expressed, a graduate course entitled, "Individualized Instruction." An on-going professional development program continued, using many consultants each year to assist staff in individualizing instruction and increasing motivation of both students and faculty in the learning process. Another professional development plan included 14 consultants providing faculty with guidance in subject areas, classroom management, and motivational instruction techniques. An added component of the professional development plan was the MINI-Awards (Maximum Incentive for Necessary Innovations) project, which funded a staff member for the expenses of developing and implementing an innovative professional project, up to a maximum of $600 per teacher. Evaluations of the Brewton professional development programs have found desirable changes in student and faculty behavior. (JMK)