The term "value added" refers to the assessment of the amount of learning that takes place during the college years. Two experiments, Value Added I and Value Added II, attempted to measure college students' attainment of eight liberal education objectives: (1) writing ability; (2) analytical ability; (3) sensitivity to ethics, morals, and values; (4) mastery of concepts across major disciplines; (5) appreciation of self, social, and universal understanding; (6) interpersonal relationships; (7) view of life experiences; and (8) broad intellectual and aesthetic interests. Results from the Value Added I experiment demonstrated that change did occur during the college years, and results from Value Added II indicated that colleges can and do add value in very large and significant ways. Findings from these two studies are reflected upon as the author reviews past and current high school and college student trends, including Scholastic Aptitude Test scores, Achievement Test scores, sources of learning, and chosen vocations of graduates. Suggestions for improving the present state of American education are made. (CJ)