A study compared the listening retention of third grade pupils when a literature passage was presented via the teacher showing a film, showing a sound filmstrip, and reading from a book. The words and pictures in each presentation of a children's fantasy story were identical in each case. Subjects were 30 randomly selected pupils in each of the 20 third grade classes in a semirural public school system, for a total of 600 students. To separate the effect of the teacher from the treatment effect, each class of 30 was randomly divided into three groups of 10 before separately receiving the three treatments. At the conclusion of the three treatments, the listening retention test developed for the study was administered to all 30 pupils. Analysis of results showed no significant differential effects between the treatments. (JL)