A Jonesboro, Arkansas project was designed and implemented to increase the awareness of vocational education, increase community support and involvement in vocational education, and establish improved communication in the vocational-technical education field. Interaction between the vocational-technical school and the local school community was a public relations effort by the school and the establishment of a communication network between the school and community. Major activities included a massive publicity campaign (news releases, public service announcements, fliers, brochures, pamphlets, open houses/tours, displays/exhibits/posters/bulletin boards, slide/tape presentations, speakers bureau), community needs assessment, and development of a model of a school/community communication program suitable for replication. Suggestions for the various public relations procedures are given. The VOICE model is provided with a matrix that presents the major activities, techniques, and procedures used to improve the school-community linkage. Appendixes include fliers and brochures, news releases, invitations, National Vocational Education Week publicity techniques, correspondence, and the needs assessment survey. (YLB)