Writing considerations specific to instructional television (ITV) situations are discussed in this handbook written for the beginner, but designed to be of use to anyone creating an ITV script. Advice included in the handbook is based on information obtained from ITV wirters, literature reviews, and the author's personal experience. The ITV writer's relationship to other members of a project team is discussed, as well as the role of each team member, including the project leader, instructional designer, academic consultant, researcher, producer/director, utilization person, and writer. Specific suggestions are then made for writing and working with the project team and additional production crew members. A chapter is devoted to such specific ITV writing conventions as script format, production grammar, camera terminology, and transitions between shots. Understanding production technology is the focus of a chapter which discusses lighting, sound, set design, and special effects. An in-depth look at choice of form--narrative, dramatic, documentary, magazine, or drama--is provided, followed by advice and guidelines for dealing with such factors as the target audience, budget and casting, treatment, visualization, and revisions. Ten additional readings are suggested. (LMM)