Societal changes have caused new directions for research on interest measurement. Specifically, the woman's movement of the early 1970s with the resultant awareness of sex inequities in the U.S. occupational distribution, has encouraged changes in gender-free occupational titles and equal endorsements by sex within scales of item pools and revised interest inventories. Changes in career counseling reflected by recently developed or revised inventories place an increased emphasis on self-exploration and on expansion of career options with a concern for the sex-fairness of inventories. If interest inventories are to do more than merely confirm existing self-concepts or ideas about occupations, their use must be combined with enlightened counseling and a long-range, well-planned, in-depth intervention plan. Controversies must be resolved regarding psychometric changes, separate vs. combined sex norms, and the question of predictive validity of interest inventories. (Author/PN)