Major activities of the alcohol education program at Michigan State University are described, with focus on the assessment and program formulation process, staff training needed to implement the program, the kinds of alcohol education activities that can be conducted, and the role of evaluation and research in improving alcohol education efforts. Assessment was designed to determine the institutional climate as it related to alcohol misuse and involved evaluation of evidence of student problems and potential for problems. Program development involved gathering information about the alcohol abuse problem from local and federal agencies. State funding resulted in residence hall staff training and in the establishment of a central office for information on alcohol use and misuse. Training not only provided information about alcohol use and misuse but was designed to help the staff identify, confront, and assist individuals involved in alcohol abuse. A training model was structured to use large group sessions for general information-sharing and small group meetings for skills practice and experiential programs. The training model, which also addresses legal issues regarding alcohol use, is outlined. Alcohol education activities that were undertaken at the overall campus and individual residence hall levels are also outlined. Evaluation activities included surveys on awareness of alcohol use and abuse, information about alcohol, attitudes regarding alcohol, and awareness of alcohol education activities. Ninety percent of the students indicated that they drink, and 60 percent acknowledged that they knew other students with drinking problems. (SW)