This description of the systematic approach to dissemination of behaviorally oriented materials developed at Boys Town focuses on the Teaching-Family Model for residential treatment and the development of products to transmit information about the model to a variety of audiences in formats appropriate to the particular groups. Information techniques such as the printed word, slide presentations, audiovisual tapes, and 16mm movies have been used to develop flyers, brochures, magazine articles, journal articles, textbook chapters, in-house manuals, newsletters, conference presentations, conferences, training tapes, and movies for civic groups. Identification of specific audiences for each product has shown that most of these materials have been designed primarily for program-related audiences (e.g., trainers, evaluators), with far fewer publications aimed at other colleagues, and fewer yet for the general lay audience. However, distribution of program-related information has increased significantly since the establishment of the new unit in late 1978. A reference list is provided, and the appended graphs contain descriptions of the three types of dissemination (information, knowledge, and program) used at Boys Town and latest available figures on publication distribution. (MER)