The effect of institutional reputation, college and employer location, and employer's alma mater on hiring practices when selecting baccalaureate-level college graduates was studied. Questionnaires were returned by 91 randomly selected companies. While institutional prestige was not a significant factor in employee selection, accreditation was found to be important. Employers felt accreditation yields a degree of assurance of standard quality and subject matter presented, and some indication of student ability to learn and perform. Proximity of school and employer was not a significant employee selection factor, nor was the prestige of the employer's alma mater. A review of the literature revealed little in research and comment relating institutional reputation, proximity of institution and employer, and employer's alma mater to employee selection. The questionnaires and chi square analyses are appended. (SW)