This guide on marketing and distributive education cooperative education is designed to assist the beginning teacher-coordinator with the resource material he/she will need and to provide experienced teacher-coordinators and administrators with a ready reference on current procedures and practices. General information contained in chapter 1 includes definitions of vocational and distributive education; philosophy, objectives, and benefits of the distributive education program; and a history of distributive education. Chapter 2 considers duties and responsibilities of the distributive education teacher-coordinator, certification, rate of pay, travel allowance, and extended employment. Organizing and administering distributive education is discussed in chapter 3, including steps in starting a new program, minimum standards, community and student surveys, student recruitment and selection, training site selection, placement, coordination, public relations, equipment and supplies, advisory committee, labor laws, grades and credits, training memorandum, state and federal reports, and state-approved textbooks. Chapter 4 is a general guide to the curriculum and suggests units of instruction for one-, two-, and three-year programs. Chapter 5 is a general guide to Distributive Education Clubs of America. Adult classes are discussed in chapter 6. Topics covered are objectives, types of classes, suggested courses, part-time instructors, and class organization. (YLB)