The institutional goals of the University of Illinois and the Illinois Board of Higher Education during the 1960s and conflict between the two entities are examined. One goal of the University of Illinois was to develop new general purpose campuses in the urban areas of the state in order to increase its educational services to the state. One goal of the Illinois Board of Higher Education was to provide effective leadership for statewide master plans for public higher education. Attention is directed to the importance of the goals, actions blocking goal attainment, and degree of goal attainment. Differences in organizational circumstances of the two groups are examined to help determine whether the goals are central to institutional self-maintenance. The university's goal of adding new general purpose campuses was directly frustrated by the board's rejection of the plans of "The University of Illinois and Plans for the Future," and by denial of governance of the Chicago and Springfield campuses provided for in Master Plan II. The board's goal of providing strong leadership in statewide master planning was partially blocked by the mere existence of University of Illinois statewide planning initiatives. The board was able to protect its goal by denying the fruit of the University's planning initiatives. For the university, the goal of adding new general purpose campuses was important but only one among a broad set of goals typical of the comprehensive university. It is suggested that the goal of providing strong leadership in statewide master planning was central to the board's self-maintenance. (SW)