Research was conducted to provide a model for selecting equipment for marketing and distributive education programs that was required for the development of the skills or competencies needed to perform in marketing and distribution occupation. A research of the literature identified both competency statements for three program areas--Fashion Marketing, Retail Floristry, and Food Distribution--and samples of equipment model development. (A 19-page annotated bibliography provides procedures, findings, and forms from five reports and studies.) Procedures and methodology used in the study were based on the components of the equipment model developed. Validated competency statements and task lists from the Interstate Distributive Education Curriculum Consortium materials and V-Tech catalogs were matched to equipment lists determined from input from industry and education. Business establishments and educational institutions (high schools, community colleges, and technical centers) were randomly selected for interviews and as respondents to a survey questionnaire. Equipment lists generated were organized into an order of priority based on respondents' perceived need for and usage of the item. (The survey instruments are appended.) (YLB)