In the past two years, Midland College in Texas has lost several of its most qualified vocational instructors to business and industries offering a much higher salary. In an effort to deal with this stiff competition, the college held a meeting with approximately 200 local business owners and managers to outline the college's problems and suggest several solutions. First, the college staff pointed out to the business leaders that if instructors were allowed to continue teaching, they could turn out many more qualified employees to fill vacancies in the local work force and that the gap between faculty salaries and community pay scales was widening so quickly that even the most dedicated faculty were finding it hard to resist the financial incentives offered. At this and subsequent meetings, the college staff outlined three possible solutions: (1) businesses could underwrite the cost of salary supplements for highly skilled instructors to make their pay schedule competitive; (2) industries employing highly trained personnel could arrange for one of their employees to teach on a part-time basis, with the instructor's salary being paid by the company; and (3) the school could eliminate vocational and technical programs for which no qualified instructors could be found. While some businesses have been receptive to these suggestions, a critical need remains to recruit and retain highly skilled, highly motivated technical instructors. (AYC)