Judgments that favorably set an individual apart from others tend to be made more rapidly, suggesting that the self-concept is both an effective and a cognitive entity. Subjects rated the self-applicability of traits on a 100-point scale. As in other studies using dichotomous judgements, judgement speed increased with increasing self-applicability of traits. Independently, judgements that favorably set the subject apart were made rapidly. Overall, recognition accuracy was appropriate for traits previously judged. (Author/JAC)