This guide presents the recommendations of a task force from Southern state and local mental health agencies, which was convened to design minimum standards for use in the development of prevention/promotion programs. Prevention/Promotion-Oriented Services are defined according to the areas of prevention, promotion, and protection services. Recommended minimum standards are listed for planning and conducting prevention/promotion programs as well as the administration and organization of programs within a mental health agency. The procedures enumerated for program planning concern the identification of high-risk populations, community needs assessment, delivery methods, program rationales and research bases, and written objectives, implementation strategies, and evaluation plans. Considerations for conducting programs are listed, including client procedures, client rights, and program monitoring, evaluation, and feedback needs. Standards for administrators and the staffing of prevention/promotion programs are also discussed. (NRB)