There is a need for reading instruction at the college level because (1) no matter how much reading instruction a student has had, he or she can benefit from more; (2) it is not until college that some students realize how important reading is; and (3) many students make it to college who are still poor readers. A successful developmental reading course has been organized at the University of Wisconsin, LaCrosse, that is highly recommended by counselors, instructors, and students. The course is similar to many college reading courses in that it covers rate and comprehension development, listening, notetaking, and vocabulary improvement. Students are permitted to work individually on their personal reading level and to receive individual tutoring when needed. The course differs from other reading courses in that it uses teacher-developed texts, student attendance is required, teachers hold individual conferences with students two or three times a semester, and teachers teach in a concerned, personal manner to counteract negative experiences poor readers have had with reading instruction. Students are also responsible for several assignments that are carefully graded to give the course substance. Standardized test scores indicate that the program has been successful in improving comprehension and word rates. (HTH)