A study surveyed county vocational directors in Florida to determine their equity concerns as well as their perceptions of the potential success of various program strategies. Results indicated that urban and rural districts had different equity concerns. Urban vocational directors perceived a greater degree of overall concern with all ten equity issues surveyed than did rural vocational directors. Urban vocational directors also seemed more optimistic about the success of various activities designed to achieve sex equity. Urban and rural respondents both indicated that an outside consultant or specially trained district staff member working alone would be less than completely effective as a change agent. Factors that administrators believed hindered implementation of sex equity in vocational education were attitudinal factors, curriculum materials, the way equity issues were handled, miscommunication between state level and local administrators, community attitudes toward sex equity, and student attitudes. (Five data tables and two figures are appended.) (YLB)