Procedures, methodology, and findings are reported for a six-part study undertaken by Gainesville Junior College (GJC) to: assess the economic impact of the college on its service area; determine community attitudes concerning the degree to which GJC has met stated goals and objectives; and identify needed services and programs that GJC has yet to provide. Part I of the report examines the economic impact of the college, based on a model designed to assess college-related business volume, college-related expenditures, expansions of area bank credit as a result of college-related deposits, the amount of local property taxes paid by faculty and staff, the personal income of area residents employed at GJC, and the durable goods consumption of those employees. Parts II through VI describe the purposes, procedures, and findings of five community surveys: (1) interviews with 91 recognized community leaders; (2) a survey of area high school seniors and counselors; (3) a telephone survey of 952 randomly selected GJC alumni; (4) a survey of GJC administrators, faculty, and staff; and (5) a survey of 400 GJC students. Among other items, the surveys solicited information on: awareness of GJC programs and services; community problems and needs; community attitudes toward the quality of GJC programs and services; and areas in which GJC could improve. Survey instruments are appended. (JP)