This guide to planning, producing, and disseminating instructional materials includes topics on (1) planning content and form; (2) planning personnel requirements, budget, and scheduling needs; (3) producing printed materials; (4) producing audiovisual materials; and (5) distribution. The main emphasis is on developing printed materials and on the distribution of the finished educational program. Marketing considerations such as pricing, inventory control, order and bill processing, and shipping, are all discussed. The appendix provides descriptions of support materials, including press releases, program descriptions, and brochures, as well as guidelines for developing student materials, instructor manuals, and community and parent guides. An extensive bibliography is provided. (BK)