Observing that people are confronted with posters, billboards, video and other images more and more every day, this paper theorizes that the structure and principles of rhetoric can assist the public in understanding how visual images function and affect them. The paper presents a syllabus designed to assist rhetoric instructors in developing methods for teaching the rhetoric of visual images. Activities suggested in the syllabus include (1) lectures on the contemporary theories of K. Burke, R. Weaver, and others; (2) guest lecturers, such as city planners, discussing how their jobs affect citizen response and the quality of living; and (3) exercises designed to give students opportunities to apply concepts and principles of rhetoric to the visual environment. The paper also contains sample analyses that apply I. A. Richards's theories to J. Miro's painting "Blue II," Burke's theories to a fast food restaurant, and Weaver's theories to a strip of Virginia Beach, Virginia. (HTH)