This third edition of a report updates important developments in marketing and distributive education research. Most research studies discussed are from 1968-1978, but several 1979 and 1980 studies are also included. The studies are grouped under the ten main topic areas as follow: philosophy and objectives (historical research, goals and objectives, issues and trends, evaluative criteria); human resource and employment opportunities; learner characteristics (characteristics of high school learners and graduates, postsecondary learners, adult learners, and disadvantaged learners); curriculum (competency identification models, analysis of marketing occupations, middle management retail occupations, postsecondary curriculum research, curricula designed to meet special needs); program design models (non-pay cooperative instruction model, cross-cultural model, simulation model, multipurpose model, cooperative midmanagement model); instruction (project method, cooperative method, training plans, classroom techniques, competency-based instruction, student organization, facilities); guidance and counseling; teacher education (recruitment and admission, preservice teacher candidate personality types, desired behaviors and characteristics of teacher coordinators, inservice teacher education studies); administration and supervision; and evaluation (studies involving measurement of student success, attitudes of students and teachers, program characteristics related to student success, studies involving personal judgment). A summary and analysis of the research and references are also included. (CT)