Selectivity is criticized as an index of college quality. Standardized college entrance examination scores can at best reflect college quality, it is proposed. In addition, using them as a measure of college quality assumes, perhaps erroneously, that the college admits only the highest-scoring applicants. Further reasons are these: (1) SAT scores have, on the whole, declined in recent years while college quality probably has not; (2) at many colleges average scores are different for men and women, and this should not be taken to mean that colleges offer different quality education to men and women; (3) selectivity is partly determined by tuition and fees; (4) smaller colleges will necessarily be able to take the highest-scoring applicants, while larger schools have more places to offer lower-scoring applicants; (5) colleges offering special programs do not fit into any traditional pattern; (6) neighborhood, city, region, or climate probably have a significant affect on the applicant pool; and (7) program "innovations", good or bad, affect applicant pools. (MSE)