This booklet suggests how rural pressure groups can be implemented. Listed among the variables of local structure which an organizer is to look for when assessing some particular rural area are: rural traditions, (exemplified by self-reliance and/or independent businesses), geographic and physical links, economic power conditions, social and political networks and key personae for the group. Three case studies on rural organizations are presented for purposes of illustrating differences in organizational size, structure, and longevity. Among the numerous factors cited as important to group establishment and maintenance are choices regarding short-term issues, tactics, targets, and resources (targets of group confrontation are generally persons in power). Among the organizational factors discussed are: consideration of agricultural scheduling, development of local leaders via group meetings, making public statements, raising funds, involving members in strategies for setting up hearings, lobbying, etc. Suggestions for maintaining a rural group (making a plan, incorporating, fund raising, etc.) are discussed and a list of resources for rural organizing is presented. (SC)