Deferred giving in higher education is the practice of making a gift to an institution during one's lifetime while continuing to receive income from that donated asset. The history of the practice and the reasons for its value to donors and institutions are outlined. Options for annuity and life income plans are discussed: gift annuity, deferred gift annuity, pooled fund life income plan, and charitable remainder trusts (unitrust, net income unitrust, annuity trust, and term certain annuity trust). The various tax advantages and considerations are described: the charitable deduction, capital gains tax, gift tax liability, and estate tax. The possible forms of gifts listed are: cash, stocks or bonds, tax exempt bonds, tangible personal property, and real estate. Highlighted are the institutional requirements for starting a deferred giving program: consideration for each type of plan, the importance of staff, institutional commitment, written policies, and authority and responsibility resting with the board of trustees. Suggestions are given for marketing the annuity and life income program. The preliminary considerations are felt to be the quality of the institution's product, maintenance of high ethical standards, and frankness with prospective donors. The processes of finding the donor prospect, cultivation, closing, and acknowledgement and followup are discussed. The role of the business office, bequests, and program evaluation are briefly addressed. (MSE)