Designed for the curriculum coordinator, this guide provides guidelines for planning postsecondary merchandising/marketing programs. The first section contains competencies identified as essential for occupations in the merchandising/marketing field which are listed by these subject areas: selling, merchandise analysis, wholesaling, marketing, advertising/display, and retailing. Contents of the second section are course abstracts for business courses in selling, advertising/display (three modules), marketing, and retailing. Each course abstract contains the following information for each of the listed competencies: topics, content, instructional areas; activity experience; and evaluation correlated with the competency. The guide also provides job descriptions for certain identified career opportunities and a worker mobility chart. (A final report of the project which developed these materials is available separately as CE 024 404.) (YLB)