The contribution of a structured procedure designed to facilitate the generalization of assertive behavior was examined. Subjects solicited from the community (N=48) were assigned to an assertion training plus generalization instructions (AT Plus), an assertion training only (AT Only), or an attention-placebo control condition. Both behavioral assessments, suing a procedure specifically developed to assess generalization, and self-report measures of assertion were included. While self-report data failed to suggest differential treatment effects, videotape data clearly showed the behavioral superiority of experimental subjects in response to training stimuli. The data further suggested that training had generalized across responses classes for experimental subjects at both post-treatment and follow-up. Surprisingly, those in the AT Only group showed more transfer than did those in the AT Plus condition. It was concluded that generalization may occur following assertion training, and that the use of programmed generalization procedures may be counterproductive. (Author)