Four prime time television programs--"Charlie's Angels,""Little House on the Prairie,""Grizzly Adams," and "Lou Grant" --were rated by university students for their portrayal of moral reasoning and values. Data were obtained from three episodes of each program by randomly assigning raters to one of two viewing groups, both of which used an adaption of Rokeach's system of instrumental and terminal values and a moral reasoning form based on the content categories of egoism, utilitarianism and deontology from Boyce and Jensen. Moral reasoning and value preferences are discussed within and between the programs. Between program differences are explained and trends apparent in the programs are discussed. (RAO)