The "Blue Tube" is a 2-part academic package developed at the U.S. Air Force Academy consisting of an English course in communication and writing skills and a management course in advertising and marketing; the two courses are interrelated through student assignments in television production. The first part of the package includes training of English students in television production, followed by instruction in writing and scripting. In the other part, management students apply marketing and advertising concepts to produce and evaluate television commercial messages. The Blue Tube has made a vital contribution by increasing student interest and success in communication and management instruction at the academy. (CMV)