Included in this document are a conference program, a conference public relations (P.R.) handbook, an evaluation form, and notes outlining discussions and speeches from the conference. Topics covered include getting the most out of the conference; P.R. from the personal point of view; competition in education P.R.; P.R. within the school and the school district; using print and handout materials; how to involve students, volunteers, and parents; programming with special events; newsletter writing, developing displays; student and staff radio-TV programs; using your public relations staff; slide tape presentations; radio and TV spots; writing and marketing news releases; annual report writing; and planning, implementing, and evaluating the total public relations program. A 44-item annotated bibliography with further resources is included, in addition to several smaller bibliographies which appear with the notes on presentations. (JEG)