The importance of political tactics to the university administrator is discussed. Policies and appropriations for higher education are ultimately decided by the legislature and governor, and thus the governing board or university administration needs to establish a good working relationship with the governmental bodies. It is suggested that administrators need to speak personally to the senators and representatives in their district and also those at the federal level. Alumni, faculty, staff, deans, vice presidents, presidents, and board members should be involved in efforts to promote the goals and objectives of the institution. They should express the need for support to legislators, mayors, commissioners, and other local, county, state, and federal agencies. Administrators should know as much as possible about each legislature that must be dealt with and must get together many facts to present to the legislatures. Trustees and others who know legislators should be briefed to insure that everyone is giving the same message to the legislators. Any information sent to legislators should also be sent to their friends within the university, and followups should be undertaken. The advice of experts like paid lobbyists can be beneficial. Some institutions may need to hold conferences, seminars, institutes, and courses to develop political skills. (SW)