Changing student needs and strategies for adapting college or university programs to meet these needs are discussed. Significant changes in the composition of student enrollments during the past 30 years include an increase in the number of veterans, minorities, handicapped, older adults, women, and foreign students. Four possible strategies are suggested for adapting programs to meet student needs. These institutional strategies include: innovation, development, specialization, and diversification. It is suggested that successful change will depend on the institution's ability to identify factors affecting student decisions to attend school, to reshape the institution to achieve these goals, and to publicize information on the suitability of the school for meeting student needs. The importance of survey research in selecting the most appropriate change strategy for an institution is discussed. Examples of types of strategies appropriate for specific schools are cited including both traditional and nontraditional institutions. It is suggested that implementation of one of the four strategies should lead to increased enrollment and an improved educational program. (Author/SF)