The increasing trend toward specialization in education and reasons why corporations need college graduates educated in the liberal arts are discussed. Individuals are needed by corporations with a broad cultural background and high cognitive capacity for problem-solving and for perceiving profit-taking within the context of moral principles and social values. Employees are needed who are capable of sustained intellectual growth who will be able to adjust the policies of the corporation to the changing circumstances of the later twentieth century, and who will be able to communicate with their counterparts in other countries. Corporations should recruit a fixed percentage of new employees from among the various fields of liberal arts, or, at the very least, insure that an appropriate mix of specialists and generalists are recruited. Problems faced by undergraduate and graduate level liberal arts programs and the corporate obligation to financially support higher education, particularly undergraduate liberal arts programs, as well as the research in the humanities and human sciences are discussed. Arguments for liberal arts study that have been presented throughout history are noted. Members of the board of directors, board of advisors, and staff officers of the Council for Financial Aid to Education, Inc., are also listed. (SW)