The prototypal course in newspaper management described in this paper is based on systems analysis and the systems flow approach. The introductory section of the paper discusses the need for instruction in newspaper management, the concepts of the systems approach and systems flow and the way they relate to enterprise management, and specific objectives for a newspaper management course. Other sections suggest a schedule for group discussions about many aspects of newspaper management (which provide the basic framework of the course), and comment on other course components, including course readings, seminars in which resource persons participate, student inspection of newspaper publishing facilities, student in-depth research on selected problems, and quizzes and examinations. The appendixes provide a bibliography of publications dealing with newspaper management; lists of relevant periodicals and organizations; suggested topics for resource persons' presentations; instructions for student research projects; representative questions for discussion sessions, quizzes, and examinations; and representative responses to an essay question in a newspaper management course examination. (GT)