A three-year program was conducted at St. Olaf College to develop new awareness and sensitivity toward changing roles of women and men among a variety of audiences including students, faculty, administrators, spouses of faculty, and parents. The major components of the program were (1) a Career Advisory Panel of ten women successful in nontraditional careers for women; (2) an annual scholar-in-residence who worked with faculty and taught a women's studies course; (3) summer study grants for faculty research on topics related to women's studies or the changing roles of women and men; and (4) a career counselor who coordinated the activities of the Career Advisory Panel, planned programs, and counseled students in life planning, job search strategies, and issues related to changing sex roles. For both men and women students, data were gathered on choice of major (1974-1977); immediate post-baccalaureate occupation; attitudes toward the roles of men and women (1976 and 1978); expectations regarding level of education, success in future work, and lifestyles; and use and evaluation of the career counselor, the Career Advisory Panel, and the women's studies courses. Questionnaires and evaluation forms were also used to gather information on the helpfulness of programs and their perceived impact, and the Career Advisory Panel members were asked to assess the programs they were involved in. The analyses showed that, although there was only slight evidence of change in the student body as a whole, the program had definite impact on some students and some impact on many students, both male and female. (LMS)