Measures taken to cut costs at the expense of the faculty and the loss in academic quality are shown to be part of a well-organized plan being adopted throughout higher education. Problems have arisen from the activities of the private or semi-private corporate consulting organization in higher education. Taken as a whole, the uncritical use of business principles has led to sets of recommendations and proposals that threaten the future of higher education. Often these firms provide public relations assistance to force the acceptance of predetermined changes in policies. The total absence of considering the concept of quality or the purposes of higher education is the worst aspect of this management trend. References are made to the recommendations of specific consulting firms. The issues involved in the serious shortage of jobs and proposals for tenure quotas are considered. Although such factors as the shortage of public funds have affected higher education, much of the present state of affairs is due to lack of fiscal responsibility on the part of management. Faculty members need to change their position of powerlessness when acting individually through collective bargaining and unionization. (SW)