To enable advertising majors to better understand themselves in relation to their career aspirations, a two-part testing and evaluation program was developed. Data for the 39 college students who participated in the program were gathered using a computer analyzed interest inventory and a self-projective instrument. The self-projective instrument revealed that both men and women subjects perceived themselves as enterprising, artistic, and social; however, the interest inventory showed an opposite result, revealing a possible difference between self-perception and actuality. The work values that seemed important for the subjects were creativity, economic return, way of life, and achievement, with little variation between men and women. The least important values were esthetics and altruism. A series of pretests and posttests showed that the program had positive effects on self-perception and vocational choice. (Author/FL)