This monograph describes successful publicity practices in adult education that can be adapted to fit individual promotional plans for communication with the community. The introduction explains the importance of good public relations to an adult education program. In section 1, publicity and promotion, the various ways of publicizing information are discussed: word-of-mouth; speeches to clubs and organizations; brochures, pamphlets, and flyers (including the class schedule); newspapers; radio and television; personal letters and postcards; audiovisuals; slides; transparencies; and motion pictures. A list of do's and don't's for writing and distributing news releases is included in this section. In the second section the advantages and disadvantages of these types of publicity are presented. A section on the best use of each type follows. Section 4 presents examples of community resources used to publicize and promote adult education, such as the chamber of commerce, churches, and medical clinics. Finally, a list of innovative ideas used to publicize adult education are given as examples of unique publicity plans which can be adapted by others. (CT)