A study was conducted to compare the personality characteristics of two types of entrepreneurs, the craft-type and the opportunistic-type, which were described by Norman R. Smith. The craft-type entrepreneur is mainly interested in self-employment and owns a small business while the opportunistic-type, although interested in self-employment, primarily concentrates on expansion and organization building. Smith hypothesized that the two types differ in fourteen areas. To test Smith's hypothesis, sixty-four entrepreneurs (evenly divided between the two types) in central Illinois were interviewed and asked to respond to two instruments: a vocational preference inventory, developed by John L. Holland to measure personality types, and an attitude statement survey, designed by Hanna Levenson to measure locus of control. Analysis of the data showed that the two types differ on seven of Smith's variables and that Holland's and Levenson's classifications of personalities are consistent with Smith's. Based on these findings, the following recommendations were made for career and vocational education: (1) self-employment should be presented to students as a career option; (2) programs for entrepreneurship should be initiated at both secondary and postsecondary levels; (3) students should be made aware of the two types of entrepreneurship; and (4) further research is needed in self-employment from the perspective of career development theory. (A curriculum is suggested for teaching the skills necessary to entrepreneurship, and an approach is offered for the organization of instructional materials.) (ELG)