This self-instructional module on developing your sales promotion plan is the fifth in a set of twelve modules designed for small business owner-managers. Competencies for this module are (1) describe the role of advertising, display, and personal selling in a sales promotion plan and (2) develop an effective sales promotion plan which incorporates advertising, display, and personal selling. Provided are information sections including a four-step advertising plan, functional purposes of displays, four steps in personal selling, one learning activity which is designed to develop a comprehensive sales promotion plan; two pamphlets from the Small Business Administration ("Checklist for Successful Retail Advertising" and "Interior Display: A Way to Increase Sales"), and a script from a cassette tape designed for use with this module. (The final report of this project is available as CE 017 858.) (JH)