Ongoing research programs conducted at General Motors Institute are motivated by the practical objective of improving the company's organizational effectiveness. Computer technology is being used whenever possible; for example, a technique developed by Herman Chernoff was used to process data from a survey of employee attitudes into 18 different factors and then to represent the data by means of geometrically constructed faces. Each of the factors was represented by a specific facial feature: job satisfaction by mouth curvature, pay satisfaction by nose length, work group satisfaction by length of mouth, communication satisfaction by angle of eyebrow, satisfaction with supervisory goal emphasis by eye length, and so on. The faces provide a convenient and effective means of highlighting important aspects of the data. In reporting results of ongoing programs, General Motors personnel are attempting to use verbal and nonverbal methods to make the findings understandable to others. (The paper includes illustrations of faces compiled from the employee attitude data, a table of relevant data, and an explanation of the way facial features were controlled by the factors obtained from the data.) (GW)