This paper presents a perspective on advocacy and Advocate Counseling and its relationship to institutional racism. The Advocate Counseling Model is described as a vehicle for teaching citizens to act in an assertive and affirmative manner when confronted with public and private institutional problems, including institutional racism. Legal research, due process procedures, construction of alternatives and consequences, action steps, and therapeutic counseling are described as the basic steps in the implementation of this approach. Four case studies related to racism and sexism are presented to demonstrate the model and its efficacy. (Author/EB)