To help secondary school business teachers and school counselors in Pennsylvania assist students in making career choices and securing a job, this guide provides information on job counseling and developing business education programs. The first chapter focuses on the changing employment climate and outlines activities that will increase vocational guidance counselors' knowledge of the opportunities available to graduates. In chapter 2, a brief history of business education is given, followed by a discussion of the student needs that a business education program should meet. Besides describing the aptitudes and skills necessary for the three major areas of business education (accounting, clerical, and stenographic-secretarial), chapter 3 analyzes the employment outlook for each area. To add flexibility and more choices to standard programs, specialized offerings are suggested, such as a combined college preparatory-business curriculum, mini courses, summer school, adult evening classes, and cooperative programs. Chapter 4 indicates other areas with which counselors should be familiar, including (1) opportunities for minorities; (2) occupational sex stereotyping; (3) job information sources such as PENNSCRIPT, the "Occupational Outlook Handbook," and intermediate unit media centers; (4) the uses of tests; (5) school placement services; (6) program evaluation based on surveys of employers and graduates and a checklist compiled by the state department of education; (7) Future Business Leaders of America; and (8) future directions for business education. (ELG)