After reviewing some of the problems involved in a traditional approach to teaching, this paper introduces a teaching system based on a patterned approach to the public relations writing process. The system format which is presented involves an analysis of persuasive communication components, programmed questioning of traditional premises, and planning purposeful communication according to a ten-question framework that includes the following areas: objectives, audiences and reasons for writing, audience characteristics, audience objectives, media or channels and reasons for selection, media or channels criteria, sources and questions, communication strategies, essence of message, and nonverbal support. The paper discusses problems that might confront teachers in preparing students for change, suggests objectives for the development of professionals, and outlines concrete activities and assignments for use in the classroom. A nine-page student handout that explains the analytical system is included. (MAI)