Approximately 2,500 undergraduate students at The University of Texas enroll each year in a course entitled "Introduction to Business Data Processing." Over one-third of these students are taught in large classes (between 180 and 300 students) via multimedia presentation. Every lecture is prepared as a four-screen slide show with the frequent use of supplemental aids, such as CRT's with video projection, 16mm film, and closed circuit television. A description of the course is given, along with an analysis of its successes and failures. (Author/CMV)